Designing Connected Content
“Think of structured content as the design behind the design.”
Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Connected Contentexplains how to design, plan, and structure content that can be used now and can be ready for the future.
Designing Connected Content
by Mike Atherton and Carrie Hane
