Resume — 

Resume — 

Hi. I’m Jaydee, a content strategist and designer based in Philly.

My super power is making connections between what is and what can be (and in my off hours I design jewelry under the name ‘Uh–Huh’). I would love to connect with you.

Overview

I’m a design leader with serious UX chops. I specialize in helping organizations provide user-centered content that is clear, useful, and credible. The thing that makes me successful is my tenacity for understanding—it’s not about perfection, it’s about being better today than we were yesterday.

  • 10+ years of content strategy and design experience; including leadership and consulting

  • Fierce advocate of UX and content strategy with an emphasis on digital best practices, accessibility conformance, structured content, and plain language 

  • Deep understanding of CMSs and content modeling for Contentful, WordPress, Drupal, Squarespace, Webflow, Gather Content, and more

  • Exceptionally skilled at facilitating workshops that spark interest and gain alignment

 

Experience

 
 

2023 - Present

 
 

Contentful

Senior Content Architect, Product Adoption and Growth

  • Led editorial efforts for product knowledge base, implementation guides, and best practices across all field teams

  • Implemented a customer maturity model that focused on tactical and strategic actions organizations can make to evolve across core competencies

  • Developed robust strategy engagement positioning and programming for enterprise customers

 

2022 - 2023

 

FFW Agency

Senior UX Content Designer

  • Drive client engagements as a senior practitioner and project leader

  • Evolve agency best practices for workshop facilitation, content modeling, information architecture, wireframing, user journey mapping, and label design systems

  • Partner with Technical Architects on content model implementation and site migration into a new design system and CMS environment

 

2021 - 2022

 

Think Company

Senior UX Content Strategist

  • Work collaboratively with clients to design solutions that incorporate modern content strategy practices, with a strong emphasis on complex business systems

  • Lead content discovery activities including discussions and interviews with clients, subject matter experts, and users

  • Create deliverables for clients including: content audits, content inventories, content models, voice and tone definition and documentation, and content governance guidelines

 

2016 - 2021

 

URBN (Urban Outfitters, Inc.)

Communication & Content Strategy Manager

  • Manage external marketing and communications for Urban Outfitters, Inc. including urbn.com and @urbncommunity social handles

  • Manage corporate communication touchpoints including company intranet, weekly newsletter, and email communication

  • Work cross functionally with all levels of the organization to provide strategic counsel & assist in execution of corporate projects including executive presentation, talent development and recruiting collateral, and employee engagement initiatives

 

2014 – 2016

 

Urban Outfitters Home Office 

Communication & Content Coordinator

  • Manage and maintain store communication touchpoints for Urban Outfitters including brand intranet, weekly newsletter, and email communication

  • Provide design collateral and communications support for ongoing department projects including standard operating procedures & story policies, annual inventory, seasonal recruiting, employee pulse surveys, and associate training

 

2006 – 2014

 

Urban Outfitters Retail 

Manager

  • Delight and surprise our customer by enhancing their experience in our store through visual presentation and authentic interactions

  • Management and accountability of department sales, store operations, sales floor and stockroom organization, employee training and development

 

2006 – 2008

 

Azusa Pacific University 

Student Services Coordinator

  • Organize and maintain student files

  • Process student payments and work study payroll

 

2004 – 2010

 

O’Neill Surf Shop 

Shift Manager

  • Engage with customers on a thoughtful and meaningful level stressing the features and benefits of our sporting goods

  • Supervise and train associates on company standards in relation to customer service, loss prevention, and operational tasks

 
 

Certifications

 

Contentful Certified Professional

Exam for software developers, technical architects, and content architects certifying expertise in managing Contentful projects.

 

Personalization With Ninetailed Bootcamp from Headless Creator

Five-part content modeling bootcamp with an emphasis on personalization for the Contentful platform using Ninetailed.

 

UX Writing Academy from UX Writing Hub

Six-month specialization focused on UX Writing foundations, research methods, and content-first product design.

 

Object-Oriented User Experience Masterclass from Rewired UX

Ten-week intensive certificate program diving deep into the practice of OOUX.

 

Web Design for Everybody from University of Michigan

Six-month web development specialization focused on web accessibility and responsive design.

 

Sustainable Business Strategy from Harvard Business School

Three-month intensive certificate program exploring how businesses can solve some of the world’s biggest challenges.

 

Content Strategy for Professionals from Northwestern University

Four-month specialization examining ways content can enhance an organization’s strategic goals.

 

Education

 

2006 – 2010

 

Azusa Pacific University

Bachelor of Arts in Public/Applied History

Minor in Fine Art